Hey
Your first order could do more.
Hey
Your first order could do more.
Make the first order easier.
Make the next order obvious.
Protocol installs a payment + credit system around one qualifying Shopify product, helping buyers start with less friction and return for the next order.
How the Protocol gets installed
01
Find the Product Fit
We look for one product with enough price, margin room, and a natural next order.
02
Build the First-Order System
Payment, credit, customer messaging, and tracking are set up before anything goes live.
The simple system behind Protocol.
Turn one product into a lower-friction starting offer, so buyers can begin with less hesitation.
Bank-grade encryption and compliance. Your data is protected with military-level security protocols.
Intelligent automation that learns from your workflow. Let AI handle the repetitive tasks.
Grow without limits. Our platform adapts to your needs, from startup to enterprise.
How the Protocol gets installed
01
Find the Product Fit
We look for one product with enough price, margin room, and a natural next order.
02
Build the First-Order System
Payment, credit, customer messaging, and tracking are set up before anything goes live.
The Protocol doesn’t stop at launch.
01
Read the Cohort
Track how buyers enter, complete the path, and unlock credit.
02
Point Credit Somewhere Useful
Send buyers toward the next product they are most likely to want.
03
Expand What Works
Apply the winning path to more products, bundles, and follow-up offers.
Built for the moment after checkout.
“The first order should not just be a sale. It should help the buyer start easier, give the brand a cleaner payback window, and create a real reason for the customer to come back.”
-Tevin Rhodes, Founder
The Protocol doesn’t stop at launch.
01
Read the Cohort
Track how buyers enter, complete the path, and unlock credit.
02
Point Credit Somewhere Useful
Send buyers toward the next product they are most likely to want.
03
Expand What Works
Apply the winning path to more products, bundles, and follow-up offers.
Benefits to the Protocol
Margin Relief
When acquisition feels heavy on the wallet, the Protocol gives each new buyer a structured path to help recover more value after checkout.
Fast Signal
The first path is lightweight to launch and built around a 14 to 30 day window, so you can see how buyers move without waiting months.
Cohort Focus
New buyers are not treated as one generic list. We help shape the next path around the customer, product, and purchase behavior.
Adaptive Playbook
Like a missing piece in the buyer path, the Protocol connects acquisition, recovery, credit, and repeat purchase without a full-store overhaul.
Choose your Protocol path
Protocol Install
For one controlled product path
$2,499
One-time
Included features:
Store and product-path fit review
One selected SKU, bundle, or collection path
Payment and credit sequence setup
Post-purchase recovery logic
Buyer-facing campaign framing
Launch SOP for your team
14 to 30 day signal window
Full-store redesign
Long-term optimization
Pro Expansion
For expanding what works
$999
/month
Included features:
Monthly cohort review
Additional SKU and offer paths
Credit campaign iteration
Buyer routing strategy
Bundle, reorder, drop, or subscription paths
Expansion recommendations
Ongoing protocol optimization
Full ad management
Full-store rebrand
See you at the fit check.
Bring the product you’re considering, and we’ll look at whether Protocol makes sense around that lane before anything moves forward.
How the Protocol gets installed
01
Find the Product Fit
We look for one product with enough price, margin room, and a natural next order.
02
Build the First-Order System
Payment, credit, customer messaging, and tracking are set up before anything goes live.
Built for the moment after checkout.
“The first order should not just be a sale. It should help the buyer start easier, give the brand a cleaner payback window, and create a real reason for the customer to come back.”
-Tevin Rhodes, Founder
The Protocol doesn’t stop at launch.
01
Read the Cohort
Track how buyers enter, complete the path, and unlock credit.
02
Point Credit Somewhere Useful
Send buyers toward the next product they are most likely to want.
03
Expand What Works
Apply the winning path to more products, bundles, and follow-up offers.
Less pressure on the first order.
More reason for the next one.
Protocol helps one product do more work: easier buyer entry, faster payback signal, store credit after completion, and a cleaner path into the next purchase.
Easier Buyer Entry
Give buyers a softer way to start without turning the product into a cheap discount offer.
Built-In Return Reason
Store credit gives buyers a clear reason to come back after they complete the first order.
Faster Payback Signal
See whether the first order can start covering acquisition cost sooner, before waiting on long-term retention.
Missing Piece
Add the payment, credit, and next-order layer without rebuilding the rest of your store.
Ready to launch Protocol?
Start with one qualifying product.
Protocol goes live around one product first, with support available after launch if you want help reviewing results and expanding from there.
Protocol Install
For one qualifying product
$2,499
One-time
Included features:
Product-path fit review
One qualifying product selected
Payment + credit setup
Buyer-facing offer framing
Customer message flow
Launch checklist + QA
Tracking view for first orders
Handoff Loom + setup notes
Full-store redesign
Long-term optimization
Protocol Support
Optional after launch
Starting at:
$999
/month
*Available after a Protocol install is live.
Included features:
Active setup review
Credit redemption tracking
Payment 2 / failed-payment review
Repeat-order planning
Light offer adjustments
Monthly recommendations
Expansion planning for additional products
Manual review queue support
Full ad management
Full-store rebrand
See you at the fit check.
Bring the product you’re considering, and we’ll look at whether Protocol makes sense around that lane before anything moves forward.
Less pressure on the first order.
More reason for the next one.
Protocol helps one product do more work: easier buyer entry, faster payback signal, store credit after completion, and a cleaner path into the next purchase.
Easier Buyer Entry
Give buyers a softer way to start without turning the product into a cheap discount offer.
Built-In Return Reason
Store credit gives buyers a clear reason to come back after they complete the first order.
Faster Payback Signal
See whether the first order can start covering acquisition cost sooner, before waiting on long-term retention.
Missing Piece
Add the payment, credit, and next-order layer without rebuilding the rest of your store.
Protocol Install
For one qualifying product
$2,499
One-time
Included features:
Product-path fit review
One qualifying product selected
Payment + credit setup
Buyer-facing offer framing
Customer message flow
Launch checklist + QA
Tracking view for first orders
Handoff Loom + setup notes
Full-store redesign
Long-term optimization
Protocol Support
Optional after launch
Starting at:
$999
/month
*Available after a Protocol install is live.
Included features:
Active setup review
Credit redemption tracking
Payment 2 / failed-payment review
Repeat-order planning
Light offer adjustments
Monthly recommendations
Expansion planning for additional products
Manual review queue support
Full ad management
Full-store rebrand
See you at the fit check.
Bring the product you’re considering, and we’ll look at whether Protocol makes sense around that lane before anything moves forward.